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Page load speed is an important factor for search engine optimization. A higher page load time can result in a lower rank on Google SERPs. This is why it’s important to know how to check your website's page speed, and how to optimize it to get the best performance possible.
This guide will show you how to measure your website's loading speed, what the recommended speeds are, and how you can improve your site’s loading time. Ready? Let’s start!
Page load time is the time it takes for your website to load in a browser. It is measured in seconds, and it's important for SEO because Google ranks pages with lower page load times higher than pages with longer page load times. Sites with shorter loading times are more likely to be seen by potential customers, which in turn boosts your search engine rankings.
A website’s page load time varies depending on its content, size, and how it is hosted. Loading a webpage from one server in Australia may take longer than loading the same webpage from a server in Europe for example.
The recommended page load time by Google is 2 seconds or less. This means that if your website takes more than 2 seconds to display after clicking or tapping on a link, you are at risk of losing valuable visitors who will click away before they even see your site.
There are a few ways to measure your website's loading speed. One way is by using Google PageSpeed Insights. This tool will analyze your site and give you a score out of 100 to show how well it loads. The higher the score, the better the performance. This analysis will also provide recommendations for what you can do to improve your site's loading time.
Another way is by using Pingdom Tools’s website speed test page. With this tool, you can type in your URL to see how quickly it loads from their servers, and compare that with other sites' load times. They also offer additional information about loading time, such as your server's response time, page size, and more
Alternatively, you could use a browser extension like WebPageTest in Chrome or YSlow in Firefox to check your website's performance by running a series of tests from various locations around the world. You'll get an overall ranking from A-F based on their findings
Google recommends a page load time of 2 seconds or less to meet the criteria for rank. Websites that take longer than 3 seconds to load are considered slow and can negatively affect your rankings in Google SERPs.
You can optimize your website's loading speed by following these steps:
1. Use a Content Delivery Network
a) A CDN caches static content on servers that are geographically dispersed. This means that a CDN will load a website’s file from the server that is nearest to the user, rather than from the server where the content lives.
b) A CDN helps improve site speed because it reduces latency, or the time it takes for a user to download a web page after they click on it. The time it takes to download a file is dependent on how far away the user is from the server hosting the file and how fast their internet connection is.
c) In addition, using a CDN will help with search engine optimization because Google indexes each of these “cached” files separately and treats them as unique pages that have been updated more recently than other pages on your website. As Google crawls your site, it will be able to index all of your most recent changes with less overhead.
2. Use browser caching
a) Browser caching stores copies of static files on users’ computers for quick retrieval when they visit those sites again in future sessions. What this means is that if you update your website home page, for example, and someone visits it after one hour, they will still receive an updated version without having to go through the whole process again at their end. This also reduces latency because users no longer need to wait
A website's loading speed has a significant impact on its success. Visitors will be more inclined to stay on your site if it loads quickly, and they may be more likely to buy your product or service. A slow loading website can discourage customers from completing a purchase or browsing your site.
If you are not sure how to check the loading speed of your website, this guide will help you understand the concept of page load time, teach you how to measure it, and tell you how to improve it.